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Sales Functions
Sales Functions
Products that people choose casually in their daily lives. These are the products that ARATA supplies.
Our lineup features around 100,000 items that we procure from around 1,200 manufacturers.
ARATA handles a large number of products. By working through a PDCA (Plan, Do, Check, Action) cycle, we provide products that meet the needs of everybody’s life style.
PLAN: Proposals and planning
52 Week Proposal / Three Month Advance Proposal
ARATA’s proposals and planning are based on a 52 week proposal that divides the year into 52 weeks and notifies customers of programs and events each month, and a three month advance information proposal about new products and so forth. We make product proposals for each season, and assist with creating fresh salesfloors.
ARATA’s proposals and planning are based on a 52 week proposal that divides the year into 52 weeks and notifies customers of programs and events each month, and a three month advance information proposal about new products and so forth. We make product proposals for each season, and assist with creating fresh salesfloors.
Analysis Function
ARATA has a dedicated team tasked with building a proprietary analysis tool, ARMS, based on POS data from retailers throughout the country and conducting analyses by age group, by market area, and other factors based on ID POS data. ARATA’s sales team makes proposals based on analysis results, creating salesfloors tailored to areas and business types and delivering products to consumers in line with their needs.
ARATA has a dedicated team tasked with building a proprietary analysis tool, ARMS, based on POS data from retailers throughout the country and conducting analyses by age group, by market area, and other factors based on ID POS data. ARATA’s sales team makes proposals based on analysis results, creating salesfloors tailored to areas and business types and delivering products to consumers in line with their needs.
Shelf Allocation Proposals
ARATA uses a shelf allocation software called StoreManager to recreate store’s shelves in virtual form on a PC screen for more efficient salesfloor creation. By inputting POS data we can perform various analyses to propose a rich variety of product lineups from standard nationwide shelf arrangements to original shelf arrangements for each region and store.
ARATA uses a shelf allocation software called StoreManager to recreate store’s shelves in virtual form on a PC screen for more efficient salesfloor creation. By inputting POS data we can perform various analyses to propose a rich variety of product lineups from standard nationwide shelf arrangements to original shelf arrangements for each region and store.
DO: Store presentation and sales promotions
Sales Promotion Function
Subsidiary ISM CORPORATION carries out digital sales promotion functions using social media influencers and the internet, connecting various advertising media and salesfloors to create salesfloors that encourage purchasing.
We also plan and run sales promotions in cooperation with retailers and manufacturers.
Example of Digital Sales Promotion Using Social Media, etc.
ARATA Connects the Ministry of the Environment with Retailers and Manufacturers to Run“3R Campaign”
Consumers enter using receipts from purchases of 3R products such as products with minimal packaging.
The “Choose! 3R” campaign in which consumers can enter a prize draw has been run since 2017.
The first joint public-private sector consumer campaign connecting the Ministry of the Environment, retailers, and manufacturers has proved popular.
Creating Pleasant, Visually Appealing Salesfloors
We also have a function for creating POP displays and board for introducing products, which are often seen in stores. We create original sales promotion tools as requested by retailers, with content aligned with plans, sized and shaped to suit the salesfloor. With these we create salesfloors that make consumers want to buy products instinctively.
CHECK: Store follow-up and check
Storefront Management
ISM conducts store follow up and salesfloor maintenance based on the concept of “same timing, same person, same store,” with an assigned representative regularly visits scheduled stores to check on their status.
At the same time, the Company uses a system to report to headquarters on the salesfloor status and sales trends, and the Company has now accumulated data on 10,000 stores per month.
By obtaining a qualitative understanding of the store information as it changes daily, it can be used to make various proposals to the retailer, as well as verifications and salesfloor improvements. This enables us to realize salesfloors that are always fresh and visually appealing, encouraging consumers to purchase.
ACTION: Reporting and sharing
SalesInformation
SalesInformation is an intranet that enables sharing of ARATA’s sales data.
It is an essential tool for ARATA that has in one place all the necessary information for sales, such as data from use of analysis tools, materials summarizing characteristics and trends for each category, product information, in-house developed product information, market trends, seasonal information, trend information, and plans for each branch.
Tento Navi
TentoNavi is ARATA’s proprietary system for sharing timely information on salesfloors between ARATA’s nationwide sales team of around 1,000 members. When they visit stores of various retailers, such as drug stores, home improvement stores, discount stores, and variety stores, they share information about what is selling well, or not selling well, which sales methods were tried and how they performed through the system.
Not only can sales representatives check in real time on best-selling products by area and business type, as well as sales of new products, market trend and so forth, they can also use it to collate data by week and to provide information to the retailer.
