ABOUT Merchandising Functions

Categories Handled

We have a wide-ranging lineup of essential products for daily living, tailored to consumer needs and trends.
Our lineup features around 100,000 items that we procure from around 1,200 manufacturers.

  • Health & Beauty

    Health & Beauty

    Cosmetics/Hair and Body care/Healthcare

  • Household Detergent

    Household Detergents

    Clothing detergents/Home-related cleaners/
    Dishwashing and kitchen detergents

  • Home Care

    Home Care

    Insecticides/Air fresheners and deodorizers/
    Batteries

  • Paper Products

    Paper Products

    Tissues/Toilet paper/Disposable diapers

  • Household Goods

    Household Goods

    Kitchen supplies/Cleaning equipment/
    Cooking implements

  • Pet Supplies

    Pet Supplies

    Pet food/Pet accessories

Cosmetics Business Department

About the Cosmetics Business Department

We established the Cosmetics Business Department in April 2019 to strengthen the Health & Beauty category by absorbing our former subsidiary, Fashion Arata Corporation, which specialized in wholesaling cosmetics, cosmetics accessories, and light clothing.
By establishing this department, we expanded our product selection and sales channels while fine-tuning how we offer greater value to retailers by merging Fashion Arata’s highly specialized sales skills with ARATA’s comprehensive strengths as a wholesaler that has a nationwide network.

Business Concept

Specializing in Refined Goods and the Demanding Health & Beauty Category

Consumer needs are diverse, and the market calls for more than simple proposals about what kind of products to sell. Instead, wholesalers must provide proposals on entire categories of products, operations at the point of sale, promotional activities, and other considerations. Our Cosmetics Business Department develops showroom displays that bring these types of proposals to life so that retailers can see them directly and be persuaded to use them in their stores. The Cosmetics Business Department was established to focus on retail stores as the starting point from which to develop optimal proposals for both retailers and manufacturers after discovering the needs of consumers and fully understanding how the stores and salesfloors operate.

Showroom

A Showroom that Embodies the Unique Visual Merchandizing Capabilities of the Cosmetics Business Department

As the products we handle are finely categorized over a diverse range, it is not possible to stimulate consumer demand by proposing single items to retailers. At the same time, it is virtually impossible to carry all of the products we handle to a retailer, and we aim to make proposals at the category level rather than the individual product level. For this reason, we have established showrooms in three locations at our Head Office, Sapporo, and Sendai.

Showroom
  • Head Office Showroom

    East 21 Tower 20F, 6-3-2 Toyo, Koto-ku, Tokyo 135-0016

  • Sapporo Showroom

    Kita 6 Higashi 4-1-7, Higashi-ku, Sapporo, Hokkaido Prefecture 060-0906

  • Sendai Showroom

    4-5-3 Akedori, Izumi-ku, Sendai, Miyagi Prefecture 981-3206

Products Handled

Skin care products

Skin care products

We constantly focus on salesfloor maintenance, with proposals for shelf allocation, promotions, and seasonal developments. We leverage our ability to follow up after sales.

We constantly focus on salesfloor maintenance, with proposals for shelf allocation, promotions, and seasonal developments. We leverage our ability to follow up after sales.

Cosmetics accessories

Cosmetics accessories

We cover national brand products and strive to provide the best proposals from our extensive lineup including specially developed products.

We cover national brand products and strive to provide the best proposals from our extensive lineup including specially developed products.

Makeup products

Makeup products

We offer an extensive lineup of branded makeup and individual makeup products, and make detailed proposals on promotions and products to suit retailers’ needs.

We offer an extensive lineup of branded makeup and individual makeup products, and make detailed proposals on promotions and products to suit retailers’ needs.

Undergarments, socks, etc.

Undergarments, socks, etc.

With a selection from major brand manufacturers’ products, we make proposals that emphasize management of staple products such as lineup type and products that express originality.

With a selection from major brand manufacturers’ products, we make proposals that emphasize management of staple products such as lineup type and products that express originality.

Body care products

Body care products

By constantly proposing carefully selected products, we also make an effort to promote sales to enable small-scale products to achieve wider expansion.

By constantly proposing carefully selected products, we also make an effort to promote sales to enable small-scale products to achieve wider expansion.

Trendy products

Trendy products

We bring together topical and eye-catching products in each category and develop them based on themes. We aim to propose developments that will attract large numbers of customers to visit stores.

We bring together topical and eye-catching products in each category and develop them based on themes. We aim to propose developments that will attract large numbers of customers to visit stores.

Specially developed/ exclusive merchandise

Specially developed/ exclusive merchandise

We develop distinctive products to create cosmetics salesfloors overflowing with appeal.

We develop distinctive products to create cosmetics salesfloors overflowing with appeal.

Product Development

We established KK Addgood in 2009 with the goal of developing ARATA’s own private brand products, and started developing bath salts and dehumidifying agents.
The addgood brand is a portmanteau of “arata + design + development + g∞d” (using the infinity symbol in place of the “oo”).
We have been working to develop high quality products offering design and added value not found in national brand products with the goal of contributing to retailers sales and profits. We have also proposed competitive products to retailers that cannot have their own private brands.

KK Addgood was dismantled in 2011 and reorganized as an internal Product Development Division within the Product Merchandising Department.
The department has a lineup of items ranging from individual product development to brand development by category and salesfloor proposals.
We also incorporated the specially developed products of Fashion Arata Corporation after merging with it in April 2019, and these have played a role in strengthening our cosmetics category.

Product Development Utilizing the ARATA Group’s Sales Capabilities and Network
Expanding Product Lines through Category Brands

ARATA’s private brands

  • (Wash Lab)
    Kitchen-related cleaners

  • (House Lab)
    Home-related cleaners, home goods

  • (Fabrush)
    Clothing detergents and fabric softeners

  • (CARELAGE)
    Hygiene-related products

  • (Clesh)
    Cosmetics overall

  • (muchacha)
    Cosmetic accessories

  • (Fémiet)
    Cosmetic accessories

  • (AMICALCH)
    Hair accessories

Products Handled

  • Paenna

    Adlay beauty water, etc.

    paenna

    A large-capacity skin care series containing the plant-derived moisturizing ingredient adlay seed extract that can be used in plenty and is also gentle on your wallet.

    Paenna Adlay Beauty Water in Hyaluronic Acid 500ml

    Paenna Adlay Beauty Water in Vitamin C Derivative 500ml

    Paenna Mens Adlay Lotion 500ml

  • Macaron palette

    Miracle change hair color treatment
    (6 colors)

    macaronpalette

    Easily change your hair color in just five minutes! Hair color with treatment.

    Macaron palette Miracle change hair color
    NIGHT BLACK 30g
    Macaron palette Miracle change hair color
    PASSION PINK 30g
    Macaron palette Miracle change hair color
    SAKURA GREGE 30g
    Macaron palette Miracle change hair color
    BLUE BLACK 30g
    Macaron palette Miracle change hair color
    BURGUNDY CHERRY 30g
    Macaron palette Miracle change hair color
    BAKED LAVENDER 30g

  • fabrush

    Unscented Liquid clothing detergent and fabric softener

    fabrush Liquid clothing detergent  Unscented  1 kg  fabrush Fabric softener  Unscented  600 ml

    Unscented type liquid clothing detergent and fabric softener. For people who don’t like fragrances, and those who want to enjoy them! Gentle on skin.

    fabrush Liquid clothing detergent Unscented 1 kg

    fabrush Fabric softener Unscented 600 ml

  • Lettuce Club

    In your hands! For dishes! fitted kitchen sponge
    Just the right size dishcloth

    Lettuce Club
    It was created together with readers of the lifestyle magazine "Lettuce Club" and the editorial department!
    The kitchen sponge is slim and long enough to reach the bottom of deep bottles.
    The dishcloth is a large, absorbent and quick-drying gauze dishcloth made in Imabari.
     

    HouseLab Lettuce Club In your hands! For dishes! fitted kitchen sponge
    HouseLab Lettuce Club Just the right size dishcloth for dishes