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ABOUT
Merchandising Functions
Categories Handled
We have a wide-ranging lineup of essential products for daily living, tailored to consumer needs and trends.
Our lineup features around 100,000 items that we procure from around 1,200 manufacturers.
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Health & Beauty
Cosmetics/Hair and Body care/Healthcare
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Household Detergents
Clothing detergents/Home-related cleaners/
Dishwashing and kitchen detergents -
Home Care
Insecticides/Air fresheners and deodorizers/
Batteries -
Paper Products
Tissues/Toilet paper/Disposable diapers
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Household Goods
Kitchen supplies/Cleaning equipment/
Cooking implements -
Pet Supplies
Pet food/Pet accessories
Cosmetics Business Department
About the Cosmetics Business Department
We established the Cosmetics Business Department in April 2019 to strengthen the Health & Beauty category by absorbing our former subsidiary, Fashion Arata Corporation, which specialized in wholesaling cosmetics, cosmetics accessories, and light clothing.
By establishing this department, we expanded our product selection and sales channels while fine-tuning how we offer greater value to retailers by merging Fashion Arata’s highly specialized sales skills with ARATA’s comprehensive strengths as a wholesaler that has a nationwide network.
Business Concept
Specializing in Refined Goods and the Demanding Health & Beauty Category
Consumer needs are diverse, and the market calls for more than simple proposals about what kind of products to sell. Instead, wholesalers must provide proposals on entire categories of products, operations at the point of sale, promotional activities, and other considerations. Our Cosmetics Business Department develops showroom displays that bring these types of proposals to life so that retailers can see them directly and be persuaded to use them in their stores. The Cosmetics Business Department was established to focus on retail stores as the starting point from which to develop optimal proposals for both retailers and manufacturers after discovering the needs of consumers and fully understanding how the stores and salesfloors operate.
Showroom
A Showroom that Embodies the Unique Visual Merchandizing Capabilities of the Cosmetics Business Department
As the products we handle are finely categorized over a diverse range, it is not possible to stimulate consumer demand by proposing single items to retailers. At the same time, it is virtually impossible to carry all of the products we handle to a retailer, and we aim to make proposals at the category level rather than the individual product level. For this reason, we have established showrooms in three locations at our Head Office, Sapporo, and Sendai.
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Head Office Showroom
East 21 Tower 20F, 6-3-2 Toyo, Koto-ku, Tokyo 135-0016
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Sapporo Showroom
Kita 6 Higashi 4-1-7, Higashi-ku, Sapporo, Hokkaido Prefecture 060-0906
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Sendai Showroom
4-5-3 Akedori, Izumi-ku, Sendai, Miyagi Prefecture 981-3206
Products Handled
Skin care products
We constantly focus on salesfloor maintenance, with proposals for shelf allocation, promotions, and seasonal developments. We leverage our ability to follow up after sales.
We constantly focus on salesfloor maintenance, with proposals for shelf allocation, promotions, and seasonal developments. We leverage our ability to follow up after sales.
Cosmetics accessories
We cover national brand products and strive to provide the best proposals from our extensive lineup including specially developed products.
We cover national brand products and strive to provide the best proposals from our extensive lineup including specially developed products.
Makeup products
We offer an extensive lineup of branded makeup and individual makeup products, and make detailed proposals on promotions and products to suit retailers’ needs.
We offer an extensive lineup of branded makeup and individual makeup products, and make detailed proposals on promotions and products to suit retailers’ needs.
Undergarments, socks, etc.
With a selection from major brand manufacturers’ products, we make proposals that emphasize management of staple products such as lineup type and products that express originality.
With a selection from major brand manufacturers’ products, we make proposals that emphasize management of staple products such as lineup type and products that express originality.
Body care products
By constantly proposing carefully selected products, we also make an effort to promote sales to enable small-scale products to achieve wider expansion.
By constantly proposing carefully selected products, we also make an effort to promote sales to enable small-scale products to achieve wider expansion.
Trendy products
We bring together topical and eye-catching products in each category and develop them based on themes. We aim to propose developments that will attract large numbers of customers to visit stores.
We bring together topical and eye-catching products in each category and develop them based on themes. We aim to propose developments that will attract large numbers of customers to visit stores.
Specially developed/ exclusive merchandise
We develop distinctive products to create cosmetics salesfloors overflowing with appeal.
We develop distinctive products to create cosmetics salesfloors overflowing with appeal.
Product Development
We established KK Addgood in 2009 with the goal of developing ARATA’s own private brand products, and started developing bath salts and dehumidifying agents.
The addgood brand is a portmanteau of “arata + design + development + g∞d” (using the infinity symbol in place of the “oo”).
We have been working to develop high quality products offering design and added value not found in national brand products with the goal of contributing to retailers sales and profits. We have also proposed competitive products to retailers that cannot have their own private brands.
KK Addgood was dismantled in 2011 and reorganized as an internal Product Development Division within the Product Merchandising Department.
The department has a lineup of items ranging from individual product development to brand development by category and salesfloor proposals.
We also incorporated the specially developed products of Fashion Arata Corporation after merging with it in April 2019, and these have played a role in strengthening our cosmetics category.
Product Development Utilizing the ARATA Group’s Sales Capabilities and Network
Expanding Product Lines through Category Brands
ARATA’s private brands
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(Wash Lab)
Kitchen-related cleaners -
(House Lab)
Home-related cleaners, home goods -
(Fabrush)
Clothing detergents and fabric softeners -
(CARELAGE)
Hygiene-related products -
(Clesh)
Cosmetics overall -
(muchacha)
Cosmetic accessories -
(Fémiet)
Cosmetic accessories -
(AMICALCH)
Hair accessories
Products Handled
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Paenna
Adlay beauty water, etc.
A large-capacity skin care series containing the plant-derived moisturizing ingredient adlay seed extract that can be used in plenty and is also gentle on your wallet.
Paenna Adlay Beauty Water in Hyaluronic Acid 500ml
Paenna Adlay Beauty Water in Vitamin C Derivative 500ml
Paenna Mens Adlay Lotion 500ml
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Macaron palette
Miracle change hair color treatment
（6 colors）
Easily change your hair color in just five minutes! Hair color with treatment.
Macaron palette Miracle change hair color
NIGHT BLACK 30g
Macaron palette Miracle change hair color
PASSION PINK 30g
Macaron palette Miracle change hair color
SAKURA GREGE 30g
Macaron palette Miracle change hair color
BLUE BLACK 30g
Macaron palette Miracle change hair color
BURGUNDY CHERRY 30g
Macaron palette Miracle change hair color
BAKED LAVENDER 30g -
fabrush
Unscented Liquid clothing detergent and fabric softener
Unscented type liquid clothing detergent and fabric softener. For people who don’t like fragrances, and those who want to enjoy them! Gentle on skin.
fabrush Liquid clothing detergent Unscented 1 kg
fabrush Fabric softener Unscented 600 ml
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Lettuce Club
In your hands! For dishes! fitted kitchen sponge
Just the right size dishclothIt was created together with readers of the lifestyle magazine "Lettuce Club" and the editorial department!
The kitchen sponge is slim and long enough to reach the bottom of deep bottles.
The dishcloth is a large, absorbent and quick-drying gauze dishcloth made in Imabari.
HouseLab Lettuce Club In your hands! For dishes! fitted kitchen sponge
HouseLab Lettuce Club Just the right size dishcloth for dishes
